Penelope Cruz graces the Loewe spring 2013 campaign

This is a long awaited match: Iberic star Penelope Cruz is the new face of Loewe’s Spring 2013 collection, and they couldn’t choose a better ambassador to my opinion. The sensual, typically mediterannean beauty of Cruz matches perfectly the proudly & sophisticated Spanish brand, as told by Lisa Montague, CEO of Loewe: « ‘Penélope Cruz is the perfect ambassador for Loewe, representing our values of passion, authenticity and excellence. »

The photos were taken in Madrid’s Palacio Marques de Villafranca by Mert Alas and Marcus Piggot where Penelope Cruz sports a Amazona bag, their all time best-seller.

See pics for the campaign below!

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