Massimo Giorgetti created MSGM back in 2008, now the brand is distributed in over 280 stores in Italy and abroad, aiming the hippest and uber selective department stores such as Harvey Nichols and Matches in London, Galeries Lafayettes in Paris, Antonia in Milan … The defining key words of his fashion DNA are surely Pop & Bold! I love the smart mix of ethnical influences with a very urban twist, the colors and prints are gorgeous! Special mention to the shoes and turbans!

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